It has been over 100 years since the 1st radio commercial was aired. The use radio advertisement has been one of the common ways in which businesses has been attracting customers for their products and services. How do you do it? Here are the Top 5 Radio Advertising Ideas For Local Businesses:
1. Know your target audience when doing an advert
Decide on exactly on how you will target your consumers after hearing your commercial advertisement. Marketers often refer to this as “call-to-action”. When doing a commercial, it should be only limited to call-to-action by being very specific to your target. Your customers will be able to understand your message in the easiest way possible from your radio commercial.
2. Begin your radio commercial with a strong declarative benefit statement
What the customers need to learn on how your product or service is going to help them upon purchasing it. You should be clear within your first 150 words as possible during the advert. Many ineffective commercials often begin with a question that may be challenging to listeners to understand. Through this, you will get more people who will be interested in buying your product or services after listening to radio advertisement.
3. Use Unexpected Language
The mastery of language is key for radio advertisement. Why say this? The language you use in advertising your commercials on radio should be reflection of your real business. When you do your commercial on radio right, you will always be able to increase your sales as more people will be interested in buying it. This will enhance your growth in terms of sales and market share.
4. State the Unobvious
Too many radio commercials today waste their precious words by stating the obvious. The advert on radio should be precise to the point especially on how the product or service will help the intended customers in a special way. It should attract the attention of customers who may be interested in buying products or services provided by the business.
5. Get Awesome Voiceover and Test it
Radio is always an art of one speaking effectively. With no visual medium, everything often relies on the tone, pace, voice, variety, and even emotion. In the process, the speaker should sound excited, nervous, scared, calm, etc. if that is the feel of the radio commercial; failing to obtain that perfect sound for the ad can lead to wasted sales and even wasted money. What should you do? Hire a professional voiceover who will help you fits your commercial message and demographic of listeners.
In addition, before you paying a radio commercial to help you do an advert, you must see through the script to check whether it fits your business ideas. For instance, if you replace your business’s name with that of your biggest competitor, you should gauge whether it makes sense. If your radio commercial works perfectly well as for your competitor in the same market, then you should throw it out to start over. A good great radio commercial advert should only work best for one business…. that is yours.
In conclusion, these are the top five radio advertising ideas for local businesses to remember.